$8K Brand and Website Project: What’s Actually Included?

If you’re reading this, there’s a decent chance you’ve got a quote (or three) sitting in your inbox and you’re trying to figure out what the actual difference is. One person quoted you $3,000. Someone else said $20,000. And somewhere in the middle, you found a $8K brand and website project and thought, “okay…but what does that even include?”

So I’m going to do the thing most providers won’t. I’m going to show you exactly what goes into my Signature Brand + Website project—every deliverable, the full timeline, what’s not included, and how this stacks up against the other options you’re weighing.

The Short Answer

An $8,000 project with me is a three-week, one-client-at-a-time engagement that delivers your brand messaging strategy, your full visual identity, your website copy, your website design and build, and a guided launch. One person handles all of it, start to finish (hi, it’s me!). 

That’s the whole thing in one breath. Now let’s break down each piece so you know precisely what you’re paying for.

Exactly What’s Included

Here’s every deliverable, grouped by the five things every brand and website actually needs.

1. Brand messaging strategy

This is the foundation, and it comes first for a reason. Before a single color or font gets chosen, we get crystal clear on who you are and who you’re talking to. You’ll walk away with:

• Your brand mission, vision, and core values
• A defined ideal customer profile
• Your unique value proposition (i.e. the reason someone picks you over the person down the street)
• A clear brand voice and personality direction
• A core brand script that succinctly explains your customer’s pain points, desires, and how you are the solution they are looking for 

2. Brand visual identity

This is what most people picture when they hear “branding,” and it’s built directly on the strategy above so it actually means something. You’ll get:

• A custom logo suite, including a primary logo, secondary logo, and logomark
• A curated color palette with primary, secondary, neutral, and accent colors
• A typography system with defined heading, subheading, and body fonts
• A 25+ page brand guidelines PDF documenting how to apply your brand consistently

3. Website copywriting

This is the most critical factor in your website’s success (and unfortunately, the one part a lot of people pay less attention to). 

I write the actual copy for your site—the headlines, the about section, the service descriptions, the calls to action—all in your brand voice, rooted in SEO strategy, and structured to convert browsers into inquiries. 

This is strategic copy, written to answer the questions your ideal clients are actually asking.

My standard scope includes conversion-driven copy for the following pages:

• Home
• About
• Services
• Contact

4. Website design and build

I design and build your site on Showit, which gives you a beautiful, fully custom design with drag-and-drop editing you can actually maintain after we’re done. It integrates with WordPress for blogging and comes with built-in SEO tools. The standard build includes:

• A custom-designed homepage built around your strategy
• Core pages: about, services, and contact
• Mobile-responsive design across every page
• Basic on-page SEO setup so you’re findable from day one
• Contact forms and the integrations needed to launch

My standard scope includes design of 4 core pages plus 5 bonus/utility pages:

• Core: Home, About, Services, Contact
• Bonus: 404, Under Construction, Coming Soon, Legal, Links

5. Launch and support

Getting your site live requires some technical steps that make most people scared, so I don’t just hand over the site and call it a day. Every projects includes:

• Full launch guidance and go-live support
• Video tutorials (if needed) on how to update your own site
• 30 days of post-launch support after we go live
• A complimentary round of revisions if something isn’t quite right

What the Timeline Looks Like

The whole project runs about three weeks, and that speed is intentional. I book one client at a time and dedicate focused days to your project, so it doesn’t drag out over three months of slow email back-and-forth. Here’s the rhythm:

What’s Not Included (and What Would Push the Price Up)

Everything described is what’s included in a standard project. But since every project and brand is different, sometimes add-ons are needed to achieve your overall brand goals. Here’s what the base $8,000 project doesn’t cover, but what your brand may need to consider as an add on:

• • Extra website pages (ex: portfolio, extra service pages)
  • Blog design & setup 
  • E-commerce or online store setup
  • Ongoing blog or content writing
  • Ongoing website maintenance or retainer work
  • Print deliverables 
  • In-depth SEO and AI search engine optimization

When creating a proposal, I’ll scope out add-ons that I think would benefit your brand so you  can decide what’s worth it for your business. And if you want to add things down the road, I’m here for you! I love the long-lasting relationships I build with my clients and regularly work on updates or site additions for returning clients. 

How This Compares to a $3k Freelancer or a $20k Agency

This is usually the real question underneath the research. Here’s the honest breakdown:

The $3,000 freelancer is a fine choice if you need support on one or two things and you’re willing to DIY the rest yourself. The $20,000 agency makes sense when you’ve got a team, a marketing budget, and the need for scale or omni-channel marketing support. 

The $8K brand and website project sits in the middle on purpose. You get the strategic depth and comprehensive scope of an agency, but since you are just working with a single provider on a fixed timeline, you don’t have the agency price tag.

Who This Is Priced Right For

This project is built for a specific kind of business owner. It’s the right fit if you:

• Run a service-based business as a solopreneur or small team
• Need branding, messaging, and a website—not just one piece
• Want it done right the first time, by one expert, without managing a pile of contractors
• Are ready to invest in a foundation that grows with you
• Value a streamlined, collaborative process over the cheapest possible option

I’ve done this for travel advisors, photographers, bookkeepers, financial advisors, wedding planners, and a pool builder, among others. Different industries, same need: one person who can hold the whole picture and hand back a brand that actually works.

Ready to see if it’s the right fit?

If you’ve been comparing quotes and you want a brand and website handled end-to-end by one person who genuinely cares about getting it right, I’d love to talk. Book a Brand Discovery Call →