Building a brand is equal parts storytelling and strategy.
My holistic approach to your brand balances messaging, design, and strategy to craft a brand story that connects you to your dream clientele.
Brand Identity
Visuals and aesthetics are just part of the branding equation.
Focusing on the “why” of your brand, we identify the values that guide your business and how to reach your customers in meaningful ways. My holistic approach imagines and clarifies your brand story, visuals, and messaging for a complete and compelling brand identity.
Typically includes:
Brand Discovery Session
Mood Board & Brand Concepts
Messaging Foundations
Brand Positioning & Strategy
Logo Suite
Typography Pairings
Color Palette
Brand Guidelines
Investment
Starting at $2,500
Timeline
1 - 2 Weeks
Brand Identity
Discovering your brand is a deeply personal process.
Your brand defines your connection to your customer and the value your work brings to the world. In short, your brand is the framework of your business, an extension of yourself.
When many people think of branding, they think of the prominent visual elements of a brand’s marketing materials, like logos or color schemes. But a brand is so much more than design. Your brand is the story your share with the world.
My branding process starts with "why" – why you exist, why your customer needs you, and why anyone should care (side note: I do).
Focusing on the “why” of your brand, we identify the values that guide your business and how to reach your customers in meaningful ways. My holistic approach imagines and clarifies your brand story, visuals, and messaging for a complete and compelling brand identity.
web design
A website is more than just a digital dumping ground for your business info. It is a stage for sharing your message, a place to stand out in a cluttered sea of competitors.
Equal parts creative copy, distinctive design, and technical optimization, a compelling website is a showcase of your brand identity and offerings.
Typically includes:
Website Strategy Session
UX Sitemap
Copywriting & Content
Essential SEO
Site Design & Development (6 Pages)
Blog & Social Media Integration
Site Walkthrough & Tutorials
30 Days of Support
Investment
Starting at $4,500
Timeline
4-6 Weeks
web design
Equal parts creative copy, distinctive design, and technical optimization, a compelling website is a showcase of your brand identity and offerings.
We put the user experience and customer journey at the center of your website strategy. By balancing form and function, we create beautiful, mobile-friendly websites that showcase the best of your brand while supporting clear calls to action.
Your site is built on a user-friendly platform, allowing you the opportunity to manage and update your site after launch – no coding experience required.
I can also provide additional support with the technical aspects of your website launch, making the transition to your new site as seamless as possible.
Additional capabilities include:
- eCommerce setup with Shopify
- Initial blog content for launch
- Ongoing support for site updates
The Process
Discover
Starting with an in-depth discovery questionnaire and strategy session, we build the foundation of our project.
Deliver
I deliver initial drafts of your project for feedback. Regular communication ensures we are aligned throughout the creative process.
Refine
Following your feedback and careful editing, I make final refinements and prepare everything for delivery.
Reveal
I deliver all the files and guidelines you need to begin sharing your brand story with confidence and clarity.
drift with us.
@driftwood.creative.co
