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The Drift

where we talk about branding, business, and beyond (because, real life is worth writing about too). 

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Do I Need Brand Guidelines For My Small Business?

May 14, 2023

Imagine you’ve made plans for a once-in-a-lifetime hiking trip. You’ve managed all of the major logistics, from booking your flights to securing lodging at an adorable glamping resort. You’re ready to become one with nature and embark on an incredible journey. But, instead of planning out your hikes and carrying a map to guide your path, you decide to just “wing it”. Surely you’ll be able to find your way through the wilderness as you go. After all, you made all of the important decisions already, so this should be a breeze! 

Sounds crazy, right? 

Well, it’s kind of the same as pouring your heart and soul into launching your small business without establishing concrete brand guidelines. You may be sailing through the hard logistics of getting your business up and running (booking your trip) but decided to just wing it when it comes to your branding (heading into the wilderness without a map). 

Even the smallest of brands (hey, fellow solopreneurs!) reap untold benefits from having established brand guidelines. Brand guidelines provide a solid foundation for your visuals and messaging, ensuring consistency and clarity in your brand story. Here are just a few ways having brand guidelines will boost your brand.

Establish Brand Consistency

Imagine walking into a store and finding a different logo on each product, along with a mishmash of inconsistent colors, fonts, and messaging. Confusing, right? Well, the same principle applies to your online presence. Consistency builds trust and helps customers recognize and remember your brand. By establishing clear guidelines, you can ensure that your visuals and messaging align seamlessly, creating a cohesive and memorable brand experience that connects with your ideal customer.

Save Time and Money

As a small business owner, time is your most valuable resource. With brand guidelines in place that defne things like your color palette, fonts, and messaging, you save countless hours spent on decision-making and revisions. Consistency eliminates the need to reinvent the wheel each time you create new marketing materials, design social media posts, or update your website. You have a set of guidelines to follow, allowing you to work efficiently and maintain a professional appearance without starting from scratch. That’s time you can invest doing what you do best – growing your business!

Enhance Brand Recognition

We all dream of our brand becoming instantly recognizable, right? Well, brand guidelines are a vital step toward achieving that dream. When your visuals and messaging are consistent, your audience becomes familiar with your brand’s look and feel. Over time, this familiarity breeds recognition and builds a loyal customer base. By developing a strong brand identity through guidelines, you can establish that trust and create a lasting impression on your audience.


So, to answer the burning question, “Do I need brand guidelines for my small business?”—the answer is a resounding yes! Brand guidelines serve as the backbone of your brand’s story, ensuring consistency, clarity, and recognition across all touchpoints. They help you stand out in a crowded marketplace, save valuable time and resources, and build trust with your audience. Long story short? Don’t plan the trip of a lifetime only to embark on your journey without a map. 

I’d love to help you craft a memorable brand that connects you to your ideal customer. If you’re ready to take control of your brand, reach out to me to schedule a no-pressure, no-cost consultation. I can’t wait to hear from you!

drift with us.